{"id":746,"date":"2025-05-20T18:02:21","date_gmt":"2025-05-20T16:02:21","guid":{"rendered":"https:\/\/orca-web.fr\/?p=746"},"modified":"2025-05-22T15:52:36","modified_gmt":"2025-05-22T13:52:36","slug":"la-petite-jardinerie-de-thaon","status":"publish","type":"post","link":"https:\/\/orca-web.fr\/index.php\/2025\/05\/20\/la-petite-jardinerie-de-thaon\/","title":{"rendered":"Grentheville USTT"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-stackable-feature stk-block-feature stk-block stk-ab55d15 is-style-default\" data-v=\"2\" data-block-id=\"ab55d15\"><style>.stk-ab55d15 {--stk-feature-flex-wrap:nowrap !important;}<\/style><div class=\"stk-content-align stk-ab55d15-column stk-container stk-ab55d15-container stk--no-background stk--no-padding\"><div class=\"stk-inner-blocks stk-block-content stk-row\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-921916d\" data-v=\"4\" data-block-id=\"921916d\"><style>.stk-921916d {align-self:center !important;}@media screen and (min-width:690px){.stk-921916d {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-921916d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-921916d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b592ed1\" id=\"communication-digitale-amp-reseaux-sociaux-pour-grentheville-ustt\" data-block-id=\"b592ed1\"><style>.stk-b592ed1 .stk-block-heading__text{font-size:20px !important;}@media screen and (max-width:999px){.stk-b592ed1 .stk-block-heading__text{font-size:20px !important;}}<\/style><h3 class=\"stk-block-heading__text\">Communication digitale &amp; r\u00e9seaux sociaux pour Grentheville USTT<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8c4bb0a\" data-block-id=\"8c4bb0a\"><p class=\"stk-block-text__text\">Dans le cadre de son d\u00e9veloppement, le club de tennis de table <strong>Grentheville USTT<\/strong> souhaitait renforcer sa <strong>pr\u00e9sence en ligne<\/strong> et moderniser sa communication aupr\u00e8s de ses adh\u00e9rents, supporters et partenaires. J\u2019ai ainsi accompagn\u00e9 l\u2019association dans la <strong>gestion de ses r\u00e9seaux sociaux<\/strong>, notamment Facebook, pour valoriser ses activit\u00e9s tout au long de la saison.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f892875\" data-v=\"4\" data-block-id=\"f892875\"><style>.stk-f892875 {align-self:center !important;}@media screen and (min-width:690px){.stk-f892875 {flex:var(--stk-flex-grow, 1) 1 calc(50% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f892875-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f892875-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-300b603\" data-block-id=\"300b603\"><style>.stk-300b603 .stk-img-wrapper{width:67% !important;height:339px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-806\" src=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=1080%2C1080\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=768%2C768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/span><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"creer-du-lien-a-travers-les-reseaux\">Cr\u00e9er du lien \u00e0 travers les r\u00e9seaux<\/h2>\n\n\n\n<p>Mon travail a consist\u00e9 \u00e0 mettre en place une <strong>strat\u00e9gie de communication simple, r\u00e9guli\u00e8re et adapt\u00e9e<\/strong> au fonctionnement d\u2019un club sportif amateur. L\u2019objectif : <strong>informer, f\u00e9d\u00e9rer et dynamiser<\/strong> la communaut\u00e9 autour des temps forts du club.<\/p>\n\n\n\n<p>Cela s\u2019est concr\u00e9tis\u00e9 par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La <strong>cr\u00e9ation de visuels attractifs<\/strong> pour les publications (matchs, r\u00e9sultats, \u00e9v\u00e9nements\u2026),<\/li>\n\n\n\n<li>La r\u00e9daction de <strong>posts engageants et accessibles<\/strong>, avec un ton proche et convivial,<\/li>\n\n\n\n<li>La planification et publication r\u00e9guli\u00e8re des contenus selon le calendrier sportif,<\/li>\n\n\n\n<li>La <strong>mise en avant des joueurs, des b\u00e9n\u00e9voles<\/strong> et des \u00e9v\u00e9nements de la vie du club (stages, tournois, moments conviviaux\u2026).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-columns aligncenter stk-block-columns stk-block stk-4a31233\" data-block-id=\"4a31233\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-4a31233-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-cccdc2c\" data-v=\"4\" data-block-id=\"cccdc2c\"><style>.stk-cccdc2c-inner-blocks{align-items:center !important;}@media screen and (min-width:690px){.stk-cccdc2c {flex:var(--stk-flex-grow, 1) 1 calc(33.33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cccdc2c-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-cccdc2c-inner-blocks\">\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook.webp?resize=473%2C1024\" alt=\"\" class=\"wp-image-809\" style=\"width:169px;height:auto\" srcset=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook.webp?resize=473%2C1024&amp;ssl=1 473w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook.webp?resize=138%2C300&amp;ssl=1 138w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook.webp?resize=768%2C1664&amp;ssl=1 768w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook.webp?resize=709%2C1536&amp;ssl=1 709w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook.webp?resize=945%2C2048&amp;ssl=1 945w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook.webp?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-12c1fc4\" data-v=\"4\" data-block-id=\"12c1fc4\"><style>.stk-12c1fc4-inner-blocks{align-items:center !important;}@media screen and (min-width:690px){.stk-12c1fc4 {flex:var(--stk-flex-grow, 1) 1 calc(33.33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-12c1fc4-container stk--no-background stk--no-padding\"><div class=\"stk--column-flex stk-block-content stk-inner-blocks stk-12c1fc4-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook2-473x1024.webp?resize=473%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-810\" style=\"width:173px;height:auto\" srcset=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook2.webp?resize=473%2C1024&amp;ssl=1 473w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook2.webp?resize=138%2C300&amp;ssl=1 138w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook2.webp?resize=768%2C1664&amp;ssl=1 768w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook2.webp?resize=709%2C1536&amp;ssl=1 709w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook2.webp?resize=945%2C2048&amp;ssl=1 945w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook2.webp?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1855ea2\" data-v=\"4\" data-block-id=\"1855ea2\"><style>.stk-1855ea2 {align-self:center !important;}.stk-1855ea2-inner-blocks{align-items:center !important;}@media screen and (min-width:690px){.stk-1855ea2 {flex:var(--stk-flex-grow, 1) 1 calc(33.33% - var(--stk-column-gap, 0px) * 2 \/ 3 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1855ea2-container stk--no-background stk--no-padding\"><div class=\"has-text-align-center stk--column-flex stk-block-content stk-inner-blocks stk-1855ea2-inner-blocks\">\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"1024\" src=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook3-473x1024.webp?resize=473%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-811\" style=\"width:174px;height:auto\" srcset=\"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook3.webp?resize=473%2C1024&amp;ssl=1 473w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook3.webp?resize=138%2C300&amp;ssl=1 138w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook3.webp?resize=768%2C1664&amp;ssl=1 768w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook3.webp?resize=709%2C1536&amp;ssl=1 709w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook3.webp?resize=945%2C2048&amp;ssl=1 945w, https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/facebook3.webp?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 473px) 100vw, 473px\" \/><\/figure>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"une-communication-adaptee-au-public-local\">Une communication adapt\u00e9e au public local<\/h2>\n\n\n\n<p>L\u2019enjeu \u00e9tait \u00e9galement d\u2019adapter la communication \u00e0 <strong>un public local et familial<\/strong>, en mettant en avant les valeurs du club : esprit d\u2019\u00e9quipe, engagement, formation des jeunes, performances sportives et convivialit\u00e9.<\/p>\n\n\n\n<p>Chaque publication est pens\u00e9e pour <strong>valoriser l\u2019humain autant que le r\u00e9sultat<\/strong>, en donnant une vraie visibilit\u00e9 au club sur Facebook, tout en renfor\u00e7ant son image aupr\u00e8s des partenaires et des collectivit\u00e9s.r l\u2019image de sa boutique tout en garantissant une exp\u00e9rience utilisateur agr\u00e9able, moderne et coh\u00e9rente.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p>Cette gestion web marketing permet \u00e0 Grentheville USTT de <strong>gagner en visibilit\u00e9 et en professionnalisme<\/strong>, tout en restant fid\u00e8le \u00e0 son esprit associatif. Une belle mani\u00e8re de faire rayonner le club bien au-del\u00e0 de la salle !<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gestion des r\u00e9seaux sociaux pour le club Grentheville USTT avec cr\u00e9ation de visuels et publications Facebook. Objectif : valoriser les \u00e9v\u00e9nements du club, renforcer le lien avec les adh\u00e9rents et accro\u00eetre sa visibilit\u00e9 locale.<\/p>\n","protected":false},"author":1,"featured_media":806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,40],"tags":[],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-des-reseaux","category-web-marketing"],"blocksy_meta":[],"qubely_featured_image_url":{"full":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?fit=1080%2C1080&ssl=1",1080,1080,false],"landscape":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=1080%2C750&ssl=1",1080,750,true],"portraits":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=540%2C320&ssl=1",540,320,true],"thumbnail":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?fit=300%2C300&ssl=1",300,300,true],"medium_large":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?fit=768%2C768&ssl=1",768,768,true],"large":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?fit=1024%2C1024&ssl=1",1024,1024,true],"1536x1536":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?fit=1080%2C1080&ssl=1",1080,1080,true],"2048x2048":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?fit=1080%2C1080&ssl=1",1080,1080,true],"qubely_landscape":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=1080%2C750&ssl=1",1080,750,true],"qubely_portrait":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=540%2C320&ssl=1",540,320,true],"qubely_thumbnail":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=140%2C100&ssl=1",140,100,true],"widget-thumbnail":["https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?resize=75%2C75&ssl=1",75,75,true]},"qubely_author":{"display_name":"Orca Web","author_link":"https:\/\/orca-web.fr\/index.php\/author\/admin9529\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/orca-web.fr\/index.php\/category\/gestion-des-reseaux\/\" rel=\"category tag\">Gestion des R\u00e9seaux<\/a> <a href=\"https:\/\/orca-web.fr\/index.php\/category\/web-marketing\/\" rel=\"category tag\">Web Marketing<\/a>","qubely_excerpt":"Gestion des r\u00e9seaux sociaux pour le club Grentheville USTT avec cr\u00e9ation de visuels et publications Facebook. Objectif : valoriser les \u00e9v\u00e9nements du club, renforcer le lien avec les adh\u00e9rents et accro\u00eetre sa visibilit\u00e9 locale.","jetpack_featured_media_url":"https:\/\/i0.wp.com\/orca-web.fr\/wp-content\/uploads\/2025\/05\/07-D3.webp?fit=1080%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/posts\/746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/comments?post=746"}],"version-history":[{"count":12,"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/posts\/746\/revisions"}],"predecessor-version":[{"id":814,"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/posts\/746\/revisions\/814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/media?parent=746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/categories?post=746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orca-web.fr\/index.php\/wp-json\/wp\/v2\/tags?post=746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}